• May 27, 2022

How Joseph Ashford Became a Successful Entrepreneur

Joseph Ashford Ellis is the CEO and founder of K4 Global, a media consulting firm based in Bournemouth, UK. He has a reputable list of clients who represent established and well-known professionals across all media sectors. Ashford had to work his way up the corporate ladder before starting his own company.

According to Ashford, having grit or mental toughness dictates if you are going to succeed in business. For him, grit meant that he had the perseverance and passion to accomplish the goals that he had set. He also acknowledges that most people do not have natural mental toughness and need to develop it on their own.

Perhaps the strong areas Ashford specializes in are reputation and crisis management. He has remarkable analytic and marketing skills which he uses to help his clients recover from crises. He is known for using both vertical and horizontal integration to change the reputation of a company around and position it for growth.

Another important aspect of business success that Joseph Ashford recommends is having an investor mindset. The philosophy has been integral in growing his wealth over the years and providing a solid foundation for ensuing his current investments. To succeed in business, you also need to be willing to fail and lose money and learn from that experience before trying again.

Joseph Ashford Ellis has been integral in the primary seeding and ongoing development of numerous businesses. He has worked in many industries early in his career, which have equipped him with extensive experience in business development and marketing at all organizational levels.

At K4 Global in Bournemouth, Joseph continues to be heavily involved in marketing. He oversees public relations, strategic marketing, and management services for business in music, film and other industries. Due to his expertise, Ashford is also consulted and asked to provide lectures on marketing topics. He also has numerous online publications and is a member of the PRCA.