Lori Senecal plays the current duty as the Global CEO for CP+B whereby she oversees the agency’s growth & expansion, and deals with the coordination of the association’s nine universal workplaces and concentrates on the organization’s proceeded development worldwide. According to PR News, since joining the office in 2015, Lori has had a huge effect on both the culture and business of CP+B, creating a present day worldwide organization that is community oriented, agile and inventive offering consistency globally with solid local market flair. Lori’s strong concentration on talent and leadership has fueled the organization’s improvement and development across geographies and disciplines. That includes her recent spearheading on Advertising Age for CP+B recognition among the “Year Creativity Innovators” which named Lori part of the four Agency Executives to watch the previous year.
Before her present part, Lori worked as President and CEO of the MDC Partner Network where she was in charge of spearheading the strategic vision, developing MDC’s one of a kind model and operating with the MDC partnership agencies in fueling development and cross-coordinated effort all through the system. Before she joined MDC Partners, Lori worked as the CEO and Chairman of kbs+. Under her initiative, kbs+ developed from a 250-man local agency to more than 900 individuals globally. That made kbs+ to be identified by Crain as one of the most effective to work in NYC besides from being on the “Standout Agencies” Advertising Age’s list for three consecutive years.
Through the span of her vocation, Senecal has created vital associations, quickened worldwide organization development, made forefront new business divisions and drove various blue chip, overall records including Coca-Cola, BMW and Nestle. In her duty as MDC Partners CEO, she has worked intimately with the authority of organizations that represent the best development and effect inside the MDC Partners family. Senecal is gaining reputation on Twitter for being brought into organizations amid tough transition times, when the agencies needed a globalization system but also a way for advancement from innovative darlings characterized by skeptical founders into effective, future-confronting organizations. Lori is likewise an effectual promoter of women. For instance, in the recent past at Crispin, she lifted four female “creatives” with the intention of forming a team of female advertising officials. The objective is to come with ways of bolstering their career for chosen individuals. Lori was brought up in a competitive environment and later pursed her University degree at Montreal’s McGill University and after sometime she took interest in marketing.